Embedded Files
About the project
About the project
Farmers.gov provides farmers, ranchers, private foresters, and agricultural producers with online self-service applications, educational materials, engagement opportunities, and business tools to increase efficiency and productivity while preserving and fostering long-held traditional relationships between local USDA offices and producers.
The Challenges
The Challenges
1.Create a new digital service to support, not replace, the existing business relationships American farmers have with USDA Service Centers across the country
1.Create a new digital service to support, not replace, the existing business relationships American farmers have with USDA Service Centers across the country
2. Become the model for digital services and IT modernization at USDA at large
2. Become the model for digital services and IT modernization at USDA at large
3. Promote and socialize the principles and practices of Human-Centered Design at USDA by positioning Farmers.gov as a model for others
3. Promote and socialize the principles and practices of Human-Centered Design at USDA by positioning Farmers.gov as a model for others
My Role as the Principal UX Architect
My Role as the Principal UX Architect
In this capacity I was responsible for the following:
Manage the UX design team and operations on Farmers.gov, a high-profile federal project on the U.S. president’s management agenda
Lead ideation sessions with designers to solve the strategic challenges set forth by the Secretary of Agriculture
Create the vision for the customer experience and align a cross-functional Agile team to it
Understand customer behavior and lead collaborative sessions to determine conceptual designs for new products
Think at a high level about product strategy and planning and leading visioning sessions
Work closely with USDA and stakeholders to create a shared understanding of the vision for their product
Lead workshops to discuss feature prioritization and tradeoff decisions while aligning with broader strategy
Oversee the creation, scaling, and implementation of a design system for the Farmers.gov enterprise. Work with multiple teams at USDA on adoption and governance strategies
Lead all research efforts (qualitative and quantitative). Mentor junior designers on summative and formative research methods such as:
Semi-structured interviews
Card Sorting and Tree Testing
Heuristic evaluations
Usability evaluations
Unmoderated user research
Create monitoring and evaluation plans using Goggle Analytics, Google Tag Manager and HotJar
My Drupal GovCon 2020 talk on Scaling MVPs at Farmers.gov
Impact Highlights
Impact Highlights
Over 9 million pageviews
Over 9 million pageviews
The adoption of the site has been significant, compared to other USDA digital properties
Decrease in reliance on physical Service Centers for information
Decrease in reliance on physical Service Centers for information
Service center staff reported reduction in farmers calling them for basic program information
Positive user feedback led to additional contract years
Positive user feedback led to additional contract years
The ease of use and utility of the site has allowed us to win the client's trust and get awarded additional contract years totaling over $8 million
Farmers.gov Design System - Feature Details
Farmers.gov Design System - Feature Details
Farmers.gov is comprised of two main services:
Public educational portal (Drupal 8)
Authenticated transactional portal (Salesforce)
To ensure a seamless experience between the public site and the authenticated portal, my team was tasked with creating the Farmers.gov Design System. The system unites all 12 SAFe Agile teams working on the Farmers.gov enterprise, streamlines development and design processes, and provides customers with a consistent user interface from one environment to the other.
My role on this task was to create the design system, lead the rollout strategy, socialize the growth management plan and governance model.
Design System MVP High-Fidelity Prototype
This link should not be shared without the author's explicit consent.Disaster Assistance Discovery Tool - Feature Details
Disaster Assistance Discovery Tool - Feature Details
In order to help American farmers learn about disaster assistance programs available to them, my team was tasked with designing and developing a simple, guided form that can match users with the right program based on their unique circumstances.
We had five weeks to gather requirements and design the tool. After series of stakeholder interviews, rapid testing, and content strategy, we developed multiple iterations of the solution. Below you can see the final interactive wireframe, a user flow, and the final tool on production.
My role for this task was to work with stakeholders on gathering requirements and coach junior team members on the best ways to gather user feedback on a short deadline.
Google Sites
Report abuse